In the Spring-Summer 2026 runway show, Sportmax interprets the accelerated rhythm of our times, which, like a wave, continually recedes only to surge again.

Through a study of the past, the brand becomes a response to a constantly shifting ground. The instinct is to look outward, towards a need for lightness and subtle forms of escape. The new SS26 collection embodies a fantasy grounded in the practical realities of urban life, embracing a dreamlike dimension without losing its footing—a balance between lightness and movement.

Ethereal pieces and fabrics that respond to light and movement form the foundation of the season. Twists of imaginary flowers take shape through layers of botanical patterns, conceived from drawings painted with cosmetics such as liquid lipsticks and nail polishes. These motifs overlap in sheer layers that create optical illusions, moving with the wearer and generating vibrant colors that transcend reality.

It is all a play between dream and reality, light and shadow. A collection of archetypal essentials designed for infinite combinations. The silhouette is architectural in its precision: strategic cuts and openings create breathing room, while glimpses of skin reveal a measured sensuality, accentuated by contrasts of opacity and transparency.

With this collection, Sportmax strips away the superfluous, focusing on lasting beauty, functional design, and measured sensuality.